A lot has already been said, spoken, written & forecasted about the so called active wear and athleisure wear trend that gained its popularity worldwide during Covid and has since carved a niche market for itself in the fashion industry. Broadly speaking its a trend that focuses not only on style but comfort too combining … Continue Reading

The benefits of shapewear and waist trainer for women are multi fold and ceaseless. Time and again it has been proved that shapewear is not a luxury any more but a necessity for all women. Besides having good optics, these also have health benefits such as better blood circulation and proper organ functionality.  And recently … Continue Reading

  A comforable, chic & flexible shapewear is a woman’s best friend. Besides enhancing your figure, a comfortable shapewear must feel like second skin. You should be able to bend and move and dance in it. And if any of these activities feels restrictive, then your shapewear is not the right fit for you. If … Continue Reading

Picture this! A nice, fine morning and you are still in your bed taking those extra 10 minutes for picking out your outfit for the day in your head. Well, the outfit looks great in your head but when you finally put it on, you hate everything about it! And why is it that when … Continue Reading