This is one trend that will never fade out. Its here to stay not just on the streets or hi-fashion circuits but even in my heart. I am absolutely in love with the ripped denim look because anything & everything that you wear with it automatically looks super cool & trendy, almost effortlessly. I have … Continue Reading

Lets talk a little black today! Traditionally black as a color is really difficult to break with. It has become as close to a custom as possible in lot of western countries.The most important of occasions in the west demand an all black attire. In India too a black outfit is looked upon as a … Continue Reading

A classic look combining a Black Trench Coat with a chequered scarf accented with a cross-body leather bag and black sunglasses. Simple, trendy & an evergreen street style. But what is most striking in this picture is the breezy strand of hair against Sumita’s charming face. Is that not an expression to die for? Part … Continue Reading

Joining the growing trend of brick-and-mortar companies seeking to tap a chunk of the booming e-commerce sector, IRA, one of Bangalore’s most reputed exclusive designer collection stores for women offering high fashion at affordable prices, proudly announced the launch of its highly anticipated online store recently. IRA brings to you a range of designer wear that is bespoke and select, minus … Continue Reading